"TV ads are truly native; the way you consume a TV ad is the same as the way you consume a TV show. Similarly, long copy print ads are native, for the same reason. And the ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit."
"People talk less about video games as they get older, and more about politics and the weather. Men typically talk more about sports and technology than women—and, somewhat surprisingly to me, they also talk more about movies, television and music. Women talk more about pets animals, family friends, relationships—and, at least after they reach child-bearing years, health."
"Pictures Under Glass is an interaction paradigm of permanent numbness. It’s a Novocaine drip to the wrist. It denies our hands what they do best. And yet, it’s the star player in every Vision Of The Future."