More on the “Digital Revolution” story, with input from @BBHLabs

So my previous post, which basically wonders why people seem to be getting so up in arms over this Digital Age (as it has been dubbed) we are in, and the alleged unfulfilled promise of it, has yet another illuminating angle. This time from the folks in London. And it makes perfect sense, and answers the question for me:

So desirable is the digital dream that we have mistaken its potential for reality. This delusion has been driven by an unprecedented bubble of hype, driven by the media, digital advocates and technology brands. They have created, believe and propagate the myth that life has changed irrevocably.

Journalists, whose own industry has been heavily affected by digital media, give it disproportionate coverage and importance; seamlessly suggesting causal relationships between the advent of technologies and real life events.

“Majority report: looking through the digital hype” by Ed Booty, Strategy Director, BBH London

Its a great read, and it comes packed with references and one particularly elegant graph. But in so far as it compliments my prior post is alluded to in the quote above.

Simply put, the reason people seem so up in arms about it, is because the ones writing about the digital revolution so much are in big media, the very same industry in turmoil right now (and arguably for the past two decades). And they are pissed, simply because they are on one hand looking at the destruction of a livelyhood they know well and on the other hand seemingly not seeing any benefits of the rampant disruption caused by digital. 

Or, in short: they are asking themselves “that’s it?! wtf!”